Promotional Merchandise - Why It Works!
It's one of the most cost efficient and effective methods of directly targeting and building your customer relationships!
It is the ideal tool for increasing:
- Brand Awareness
- Customer loyalty
Please take a look at our short video which explains how your marketing can benefit from using branded products effectively.
Recent industry research conducted by the British Promotional Merchandise Association (BPMA) has revealed just how effective promotional merchandise is:
- 84% believe branded promotional merchandise increases company and brand awareness.
- 79% say they are more likely to do business with a company who gives them a branded gift.
- 87% will keep an item for over 12 months, with the average length of time being 2.91 years.
- 56% of respondents stated that they felt more favourable towards the brand/company.