Even if you have a never-ending, bottomless pit of cash to draw from (and I don’t think even the biggest of businesses have this resource), it is vital to make sure you’re maximising your budget to bring you a sustainable return on investment.
A recent survey conducted with senior marketeers across the UK by the British Promotional Merchandise Association (BPMA), has highlighted that 83% of them plan to either maintain or increase their spend on promotional merchandise from 2012-2013.
It identifies that they choose promotional merchandise as it targets customers effectively, ensures brand messages last longer and creates loyalty.
In addition, alongside other more recent social media developments (such as Twitter and Facebook), promotional merchandise is increasingly seen as a more cost effective method of promoting brands and advertising messages due to its longevity and impact on customer relationships.
However, there are some ways in which you can maximise your marketing spend and make promotional merchandise even more affordable. Take a look at these top tips…